“What we do is fun and energetic. It brings a smile to my face. I hope we can make other people smile. That’s the goal.”

Mitchell B. Friedlander

Finding ways to make money in the summer ended up defining my life — and I got what I wished for. In the blink of an eye, the pool business has evolved from cleaning pools to serving people as a lifestyle amenity company. Never would have predicted that decades ago. But here we are today.